Tumblr mocks Twitter verification with “Important Blue Internet Checkmarks”

published: 2022-11-10T21:46:59

updated: 2022-11-10T21:47:10

The ability to buy a blue checkmark on Twitter has sparked quite a bit of controversy on the popular social media platform, and Tumblr has taken advantage of that by introducing its own blue checkmarks.

Recent changes to Twitter have created some turmoil on the platform. Allowing users to pay for verification via Twitter Blue has brought its fair share of controversy.

Users pay to verify and impersonate celebrities and other big names on Twitter. While it is still possible to distinguish between who is verified and who is not upon closer examination of a person’s account, the impact of this Twitter verification has been somewhat reduced.

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Tumblr has ridiculed Twitter into one professional look by offering not one, but two Checkmarks that users can put on their blog for the same price as Twitter Blue, $7.99.

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Tumblr now offers two blue checkmarks to users

Before Twitter Blue, getting a Twitter verification tag was a fairly rigorous process. Users asked not only for proof of identity, but also for a way to verify their relevance in their field.

Elon Musk’s acquisition of Twitter came with a plan to monetize this part of Twitter, and the fact that users could see if an account had been verified via traditional means didn’t stop some users from impersonating others by purchasing a checkmark.

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To ironic the situation, Tumblr offered its own alternative: Important blue internet check marks.

Tumblr claims two picks are a “steal at $7.99,” which is a direct hit on Twitter Blue’s pricing. And this is not just a joke. Internet blue checkmarks can be purchased directly by Tumblr users.

When they click the link in the tweet, Tumblr users are given the option to purchase the checkmarks attached to their blog.

Users who buy these blue ticks are guaranteed that they can “be a VIP!” and that they “will stand out by displaying not one, but two blue checkmarks next to your blog name”.

The implementation of this new feature has come with some side effects, chief among which is that these blue ticks get jammed. Users who want to pay multiple times can get more and more check marks beside their name.

While the checkmark app is sure to sow its own seeds of chaos on Tumblr, there is no verification associated with checkmarks. It’s just, as the Tumblr ad puts it, a “desired status icon”.


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