Telefónica, NTT DATA Collaborate on Solutions Based on 5G, AI, ML, Automation & Data Analytics


Telefónica and NTT DATA work closely together to develop innovative applications for the deployment of solutions based on 5G, artificial intelligence (AI), machine learning, automation and data analysis.

Companies in the telecommunications industry are currently facing a major challenge due to the widespread use of 5G, in which it is relevant to develop all the potential and possibilities that this technology enables beyond the first existing tools, which is why large corporations are already working intensively on it and together with various technology companies to be able to add value to the new ecosystem.

Within the DTW (Digital Transformation World) organized by the TM Forum, NTT DATA presented different solutions for the Spanish telecom company through two Catalyst projects, proofs of concept carried out in collaboration with other companies in response to a challenge posed by a “Champion”, in this case Telefónica.

The requirements were based on the need to provide diversified connectivity sales models such as: B. the established Zero Touch – a cloud network model that requires no intervention but takes care of itself – making the sales cycle more efficient and operational, all powered by 5G in combination with artificial intelligence, data analysis and automation. One of the two solutions presented at the forum derives from this premise.

On the one hand, Telefónica, together with Verizon and American Towers, as “champions”, challenges telecommunications companies in the evolution of their sales models towards the integration of them into the ecosystems of the business partners. Using a zero-touch model – powered by 5G smart space solutions that enable the use of edge computing technology – the Edge Smart Spaces Beyond 5G project enables ecosystem management through unattended sales systems. Airports were chosen as an example for the application of these new business models because they are commercial environments with a wide range of offers, high traffic and high number of transactions. So, the test consists of installing a “Grab&Go” or unsupported purchase system where offerings are implemented in an integrated ecosystem, the process being monetized by implementing the technology and operating the aforementioned ecosystem, paying per usage and per transaction is paid.

On the other hand, telecom operators need to anticipate network issues and outages that consumers may encounter, and to that end, data analytics, AI, and automation play a big role. Thanks to the information collection driven by the customer care automation in another project set, the solution presented in the Autonomous Customer Experience Index for the Zero-Touch 5G network project is based on the creation of a Customer Experience Index (CEI) with higher quantity and quality of data contributing to it , anticipate customer issues, and add more use cases based on AI and machine learning techniques that will accelerate the delivery of reliable and automated network processes.

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These solutions make it possible to use all possibilities of effective 5G deployment, which in its most developed version helps companies to continue to contribute a societal value and to the business ecosystem. The interconnectivity that enables this deployment helps to co-develop common solutions in this ecosystem, generating value and keeping the business sustainable and profitable in the long-term and driving an improvement in services for all users.

Javier García Jiménez, head of architecture in the global team of Telefónica
The combination of 5G, FTTH and edge technologies enables us telcos to significantly enrich our range of services in the B2C, B2B and B2B2X areas. This Catalyst project allowed us, along with the rest of the industry, to explore the challenge of exposing networking capabilities and customizing Business Support Systems (BSS) and Operating Systems (OSS). The ultimate goal was to digitally and automatically enable the management of these service delivery, delivery and monetization relationships with different actors in the value chain within a marketplace.

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Teodoro Lopez Palacios, Telecom Sector Partner at NTT DATA
5G deployment creates a perfect moment for operators to expand their role beyond connectivity and enable them to implement value-added solutions that will undoubtedly transform society and contribute to the sustainability of the various vertical industries. Using the example of this project, one of the main aspects that will be addressed is the management of the ecosystem and the implementation of business models that allow adding value to all members of the different ecosystems. NTT DATA is committed to co-innovating with Telefónica to accelerate the realization of the benefits that 5G will enable.



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