According to Rob Nicholls, associate professor of governance at the University of New South Wales, tech giants like Google, Facebook (now Meta) and Apple could work together to create a metaverse instead of doing it alone.
His comments come amid reports that Mark Zuckerberg’s Metaverse is struggling to attract large crowds to its virtual reality platform, which he hopes will be the company’s future and attract the valuable young audience who are interested in competing Points of sale like TikTok decides.
“It was Mark Twain who said, ‘The news of my death was an exaggeration,'” Nicholls told The Epoch Times in an email. “One of the problems with judging the metaverse is that it’s just too early.”
Currently there are signs that adoption of the platform is slow, with the cost of virtual reality headsets being a major obstacle. A Meta Quest Pro costs $1,500, with the next iteration, the Meta Quest 2, costing customers $400.
“Meta is likely to be a major player in virtual reality, but building market share takes time. It may take a lot longer than it took Facebook to eclipse MySpace,” he added.
Enemies can become friends on the Metaverse
Nicholls also said the risk for tech giants going it alone is billions could be invested in empty online ecosystems.
“Each of the GAFAM companies (Google (Alphabet), Apple, Facebook (Meta), Amazon and Microsoft) knows that interoperability will drive adoption if there is no ‘winner’ in a ‘winner-takes-all’ situation . There will still be opportunities for players to be leaders in some aspects of the metaverse,” he said.
Each platform has strengths in different areas, with Google in search, Microsoft in operating systems, and Apple in devices.
“All GAFAM companies use the internet as infrastructure. However, none of them is a pure provider of this infrastructure.”
Leaked documents to the Wall Street Journal suggest that Meta’s Horizon Worlds game, which is part of Metaverse, had about 200,000 users per month, which is below the original goal of 500,000 per month.
Prof Barney Tan of the University of New South Wales said that Zuckerberg’s Metaverse needs a lot of work to create the necessary size to keep users online.
“His chances of success depend on how many complementary service providers, co-developers and users they can lure into their ecosystem because Meta can’t do everything on its own,” he previously told The Epoch Times in an email.
“It certainly helps that a company as large as Meta is leading the move into the Metaverse, but at the same time, Meta doesn’t have the best reputation among tech companies.”