Additional insights: 65 percent of consumers intend to shop through mobile apps; Inflation doesn’t curb vacation spending; 44% of Millennials and Gen Xers report they are excited about BFCM.
SANTA MONICA, California., September 21, 2022 /PRNewswire/ — Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, today announced the release of its first-ever app Black Friday Cyber Monday Peak Szn trend report.
The report is the result of a survey conducted by Tapcart among 1,155 mobile shoppers. The report provides an accurate picture of the state of mobile commerce during Black Friday / Cyber Monday (known as BFCM) this year, accompanied by data-backed recommendations for traders. The survey methodology included recruiting shoppers of all generations, ethnicities, income, gender identities, relationship status and education.
“There was a lot of speculation that last year’s holiday sales were so successful only because of stimulus checks. Tapcart’s BFCM trends report dispels these hypotheses with data-backed evidence showing buyers expect their budget to be the same, if not higher, in 2021,” says Gabrielle Wood, Senior Content Marketing Manager at Tapcart. “The goal of this trends report was to take the guesswork out and misconceptions surrounding this year’s holiday shopping season. We wanted to give retailers tangible evidence so they can head into the 2022 holiday season well-prepared,” adds Wooden.
Tapcart found BFCM to have the highest mobile app adoption rate of the year. As shoppers are more willing to download mobile apps during peak season, retailers have an opportunity to improve their omnichannel marketing strategy. Survey results show that 65 percent of respondents plan to shop on mobile devices this holiday season, so retailers are well advised to invest in a mobile app and build their own marketing channel, targeting high-interest customers.
The Peak Szn Trend Report 2022 describes 8 trends surrounding BFCM consumer shopping behavior:
- High-season transactions will thrive on mobile.
- Despite inflation, shoppers are ready to spend this holiday season.
- Shoppers are already planning their Christmas shopping.
- There is a lot of stress and excitement among buyers about BFCM.
- Buyers admit to impulse buying.
- Giving is the love language of buyers.
- Buyers are pretty ambivalent about ads these days.
- Shoppers don’t have the patience for a slow or poorly designed mobile web experience.
For more information on the research methodology, additional insights and to download the full report, visit www.tapcart.com/report/peak-szn-2022
in the April 2017Tapcart was started by mobile veterans Erich Netsch and Sina Mobasser Solving mobile commerce for everyone. The goal was to bring mobile apps to the masses and create a platform that allows a brand to design, launch and manage an app without the need for any coding or development work. To learn more, visit www.tapcart.com.
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