What was the idea behind launching a new brand in an already noisy market? Was there a marking gap that SENS noticed?
How is your product portfolio distributed? Also, tell us about some properties of these products.
All SENS products are developed by internal teams from India and USA. As an ode to the scientists and creative geniuses of our time, we have named all our products after renowned scientists and artists. That’s why we settled on unique names like Edyson, MJ and Einsteyn etc. SENS’ products feature advanced AI-driven features coupled with cutting-edge design and technology, all developed by the company’s in-house teams at SENS.
The range of TWS earphones and neckbands from SENS includes seven different models in all price ranges, giving consumers a wide range of options. We have launched 4 TWS – Cnatra 1, Cnatra 2, Hendriks 1 and Hendriks 2 and 3 neckbands – Alvis 1, MJ 1 and MJ 2. All products in this category are water resistant, have voice support features (Google and Siri) and are compatible with both iOS and Android devices. Select products in the hearing aid category feature industry-first proprietary technologies, and some models also feature advanced audio attributes such as ambient noise cancellation (ENC) and active noise cancellation (ANC).
And to build a broader ecosystem, SENS has also launched an inspirational range of smart and lifestyle bottles, recognizing the shift in focus towards health and fitness by Millennials and GenZ. The bottles come with built-in features designed to encourage healthy living habits in individuals. The bottle has a trendy design and is easy to carry. It is available in modern colors.
What was your pricing strategy? Do you want to appeal to a certain group of consumers from a price point of view?
Why did you decide that the products are 100% made in India?
It was just the most logical direction for us. With Jaina Group’s years of experience in the market and manufacturing infrastructure, we wanted to build a made in India brand for India and beyond. Additionally, as a group, we have a better understanding of our market and audience and wanted to promote the Make in India initiatives under the phased incentive scheme. The strategy is not only effective, but also a great vehicle for developing talent and creating employment opportunities. We envision a near future where dependence on commodities and materials from international markets will be reduced and we will be able to further expand this ecosystem.
Where and when will the products be available?