Samsung, Google, and Qualcomm join forces to build a mixed reality platform. Company executives including TM Roh of Samsung, Cristiano Amon of Qualcomm and Hiroshi Lockheimer of Google took the stage at Samsung Galaxy Unpacked to make the announcement.
These companies are only announcing partnerships – they have no devices or future hardware products to show off.
“We are working to create a new era of immersive digital experiences. which blurs the line between the real world and the digital world With Snapdragon XR technology, Samsung’s amazing products and Google’s experience, we have the foundation to make this opportunity a reality,” Amon said onstage.
Lockheimer noted that Google has invested in both AR and VR “through experience and technology.” “Advanced hardware and software” to “deliver next-generation technology”
This giant trio’s project appears to be a cooperative model to fend off competition from Meta and Apple. Meta has focused on investing in the metaverse and immersive experiences over the past few years. Last year’s $1,499 Quest Pro headphones, although Apple has been quiet on the matter. But reports suggest the company may launch a mixed reality headset soon.
In an interview with CNET, Roh, who heads Samsung’s mobile division, said the announcement was clearly an announcement right now. But each company will bring its own expertise in building mixed reality platforms.
“Each player has their own leadership category. Then we will work closely together across genres,” Burroughs told the publication.
Of the three organizations, Qualcomm is more active in the space, supplying chips to several headset makers, including Meta.
Samsung has had a number of mobile-powered VR headsets, with Oculus back in the day under the Gear VR moniker eventually being discontinued. Oculus CTO John Carmack said in 2019 that the lineup was “missed.” Opportunity.” Google started Project Daydream VR in 2016, but shut it down in 2019. On the AR side, the search giant launched Project Tango in 2014, a combination of hardware and software to scan 3D space, but canceled in 2019. .
The three companies have worked together on many projects. Beyond the hardware, Samsung and Google have teamed up to release a version of Wear OS and enable cross-platform compatibility for Matter-enabled smart home products.