RaphaCure eyes Rs 100 crore turnover leveraging Madhavbaug tie-up



Madhavbaug image

Increasing Adoption Drives RaphaCure Sales Growth; The company plans to launch new health and wellness services in the coming days

Our strategic partnership with Madhavbaug is a turning point in RaphaCure’s growth story, where customers are the real winners as they have faster access to better healthcare at an affordable cost.”

— Jeyakumar

BENGALURU, KARNATAKA, INDIA, Oct. 3, 2022 /EINPresswire.com/ — As the leading digital healthcare platform, RaphaCure expects to experience exponential revenue growth with sales approaching Rs. 100 billion in the coming quarters following the collaboration with Madhavbaug.

Vaidya Sane Ayurved Laboratories Ltd – commonly known as “Madhavbaug” – is one of India’s largest chain of Ayurvedic cardiology clinics with a network of over 270 clinics and two hospitals. With more than a decade and a half of experience, Madhavbaug has a current patient base of more than 25,000 patients across seven states and was recently listed on Indian Stock Exchanges (NSE: MADHAVBAUG).

RaphaCure entered into a strategic collaboration with Madhavbaug in July 2022. While Madhavbaug is currently expanding its reach and offering of preventive healthcare services to remote locations using RaphaCure’s technology platforms, RaphaCure will gain access to Madhavbaug’s patient base and be able to cross-sell and up-sell its various health and wellness offerings.

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With this complementarity, patients in the most remote part of the country gain access to quality and affordable healthcare from Madhavbaug and RaphaCure.

Madhaaug is the market leader in preventive heart care, with thousands of patients around the world benefiting from its traditional Ayurvedic treatment. It also offers treatments for diabetes reversal, BD management, obesity management, and knee pain relief, among others. Similarly, RaphaCure is one of India’s leading diagnostic services brands, in addition to being a major player in the corporate wellness space. It offers a wide range of services that include mental wellbeing, women’s grooming, healthcare for the elderly, immunization services, e-pharmacy, dental care, eye care, blood bank services, genomic health, health risk assessment, and employee assistance programs, among others. The availability of such a wide range of services from the Madhavbaug and RaphaCure stables on both physical and digital levels lures patients to faster and better adoption.

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As the synergy plays out on a large scale, ‘Rapha Clinic’ – RaphaCure’s treatment center – is poised to generate monthly sales of Rs 1,000 per center over the coming months. The healthtech startup has already forecast that it will grow its user base by 20x in the near future, with revenue growth of 200 percent.

Commenting on future growth prospects, Jeyakumar, Founder and CEO of RaphaCure said: “Our strategic partnership with Madhavbaug is a turning point in RaphaCure’s growth story, where customers are the true winners and gain faster access to a variety of healthcare solutions at affordable costs . Importantly, the availability of treatments in a hybrid fashion – combining both physical consultations and e-health – has emerged as a popular choice among patients. RaphaCure’s platforms leverage multiple state-of-the-art technology applications to make the user experience a pleasure at Madhavbaug’s 276 diagnostic centers. With further acceptance, we are confident of reaching Rs 100 crore in sales on an enterprise basis in the near future.”

“RaphaCure is committed to better serving patients in the coming months with several new technology applications. As we grow, we will continue to invest in technology to make both diagnosis and treatment more affordable,” he added.

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RaphaCure recently launched its mobile app to offer its corporate clients a premium user experience. With this launch, corporate clients can now search, connect and book RaphaCure’s wide range of health and wellness packages via their mobile devices.

Nanda Kumar
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