Skincare brand Revea is putting its hyper-personalized MO in the hands of consumers.
The brand, which was founded in 2019 and closed a $6 million seed round earlier this year with investors including Alpha Edison, Ulta Beauty and Waldencast Ventures, has launched its mobile app Revea Mobile Experience.
Using hyperspectral imaging software and a diagnostic quiz, the app determines a customized skincare regimen for users consisting of AM serum, PM serum and moisturizer tailored to an individual’s skin needs.
“We want to rewrite the rules of skincare,” said Chaz Giles, Revea’s co-founder and chief executive officer. “The reason that’s so important to us is that the consumer has fundamentally changed, technology has fundamentally changed, but beauty and skincare, for the most part, have been stuck in old models of the past.”
The app guides users through a series of questions about their lifestyle, ethnic background and environment to get a sense of how such factors can affect their skin health. After the quiz, users are subjected to a face scan via their phone’s front camera that uses AI and hyperspectral imaging to measure skin texture, inflammation, hydration and lipid profiles, skin barrier health and more.
“Quiz’s are only as good as a person’s knowledge of their skin,” Giles said, noting that while the front-end personalization has some value, combining it with proprietary Hyperspectral Face Scanning technology is what really possible is robust understanding of a person’s skin.
“We use these different diagnostics to actually see under the skin. If you think of this like a picture, we can take a selfie or we can take an MRI; Both are images, but they tell us very different things,” he continued.
After completing the scan, which measures more than 1 million data points and 40 skin health parameters, users receive a report detailing the areas of their skin health that are impacted and an overview of their product combinations.
Depending on a person’s needs, their day and evening serums can be formulated with ingredients like bakuchiol to restore skin firmness, vitamin C for brightening, encapsulated salicylic acid for acne-prone skin, squalane for hydration, or a variety of other ingredients.
“We don’t keep an inventory of our treatments — everything is made specifically to order for your individual biology,” Giles said.
A Revea membership costs $250 per quarter, with each payment including three months of product supply as well as access to one’s skin profile, which can be continually updated as new life and skin circumstances evolve.
The brand has not commented on the sales, but WWD previously reported from industry sources that the brand could have sales of between $3 million and $7 million in 2022.
“We have definitions of skin created by understanding four skin types, but we have 8 billion people in the world, right? How do we classify 8 billion people into four skin types?” said Giles.
“We want to create the next generation of skincare that works for each individual, and skin starts with our individual biology.”