Mobile gaming currently dominates the gaming industry, with nine out of ten gamers today being mobile gamers. According to Statista, about 70 percent of app store revenue comes from games, and by 2023 there will be about 3.07 billion mobile gamers worldwide. These numbers explain why major bookmakers like Betway are now offering mobile versions of their sportsbook. But what exactly is driving the mobile gaming industry? Here’s a look at the key trends in this sector.
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- mobile esports
Mobile eSports is an emerging and rapidly growing trend in mobile gaming. In 2020, around 500,000 people regularly watched esports. Experts predicted a steady increase in these numbers, and 2022 proved them right. According to Nielsen, 71 percent of millennial gamers consume gaming content and game-related videos on platforms like YouTube and Twitch. Players between the ages of 18 and 25 also say that they enjoy watching other players play more than watching traditional sports. Consequently, mobile game developers have implemented Twitch integration for their titles.
- subscription gaming
Subscription is a common monetization method used in many non-gaming apps. Due to their highly successful model, experts predicted that the mobile gaming industry would start offering subscription services, and it has. Names like Apple Arcade and Microsoft are now giants in the subscription gaming sector, allowing gamers access to game libraries for a monthly fee. Mobile gamers seem to enjoy this format compared to one-time game purchases thanks to the unlimited titles, convenience, and overall value. Recent numbers show that 3 out of 4 millennial gamers use subscription gaming services.
- Improved social functions
Humans are social creatures, so it makes sense for players to enjoy the social aspects of gaming. Many players report that they enjoy a game more when they can play with friends, families, and even strangers from all over the world. In response, most mobile game developers offer enhanced social features with occasional tweaks. Players can now chat with other players in-game, form teams, and more. Similar moves from developers like PlayStation and Xbox indicate that this trend will continue. You can enjoy the social aspects of gaming and betting when you download Betway on your mobile or PC. We offer many social features to make your experience fun and easy.
- Hyper Casual Games
Everyday life is stressful and most people just want to relax after a long day at work or at school. This explains why more and more players are turning to hyper-casual games. These games are not only easy to play but also fun, colorful and addictive. SensorTower reports that hyper-casual game downloads increased by 45 percent in 2021. 78 percent of mobile games downloaded in 2021 were hyper-casual titles, and this trend has continued into 2022. As a result, game designers and developers are releasing more and better Hyper casual games every month to meet the growing demand.
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