More Businesses are Turning to Mobile Apps

Apple’s App Store had 500 apps when it opened in 2008, and TV ads began saying “there’s an app for that” to illustrate how many apps were available. Since there weren’t apps for anything you can imagine back then, it was more marketing than anything else. Maybe there is one today.

Core items:

  • App Development: What Drives It?
  • Why your business needs mobile apps
  • App development challenges

App Development: What Drives It?

The number of people spending their time on the phone has increased dramatically. Hence, they are also looking for improved and seamless mobile experiences from their phones. Business owners are increasingly investing in mobile apps to capitalize on these two facts alone. One of the industries that has taken advantage of this opportunity is the online casino industry, which has opened its doors to new customers and prospects by developing the best range of mobile casinos on the market.

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Statista reports that 6.4 billion people worldwide own smartphones. As of writing this sentence, the world population is 7.9 billion. In other words, 80% of the people on this planet have a smartphone. Is there a driving force behind app development? To put it simply: we are.

Why your business needs mobile apps

Businesses are benefiting from the increasing development of mobile apps in several ways aside from offering users more app choices and better mobile experiences. Mobile apps enhance your customers’ experience. In order to retain a customer, it is imperative that they can find your product or service online. By creating a mobile app, you can not only interact with your customers but also market special offers. Apps can help brands become more visible and recognizable to customers. You can increase customer retention by providing highly targeted in-app communications.

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The more loyalty programs you have in your app, the more likely it is that your customers will come back to your store and make a purchase (whether digital or physical). With mobile apps, you can better serve your consumers’ “need for speed”. It can literally mean the difference between someone buying from you or your competitor.

In today’s business world, customer insight is almost essential. You can get reliable and valuable insights from mobile apps.

App development challenges

Despite its benefits, mobile development is not without its challenges. When developing mobile applications, companies face many challenges.

There is one thing you need to do to be successful in the app market and that is find a way to make your app stand out from the crowd as there are many apps in the market. Not all developers can offer customers what they need in an app. In addition, apps are associated with high costs. According to Forrester research, one to three apps can cost upwards of $500,000. Another thing to keep in mind is that apps have a finite lifespan. The mobile apps industry is evolving pretty fast. Users in the mobile app industry do not stick to one product when so many alternatives are available. For an app to be successful, it must also be well marketed. There is a difference between creating something and popularizing it. It takes more than one platform or person to effectively promote an app.

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The world is becoming more digital every day, so mobile apps are a must. Now it’s time to plan your app development strategy, after all, there are around 6.4 billion potential customers waiting for your inventions.

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