Mobivity Appoints Mobile Gaming Industry Veteran as CRO

Following the successful launch of Mobivity’s Connected Rewards technology, Mobile Ad and Gaming Executive Kim Carlson joins Mobivity to accelerate market adoption

Mobivity Holdings Corp., a global provider of personalized rewards solutions that drive customer acquisition, frequency and spend, announced that Kim Carlson has joined Mobivity as Chief Revenue Officer. Carlson will leverage her extensive mobile gaming and advertising expertise to drive Mobivity’s revenues and accelerate growth following the successful deployment of its Connected Rewards solution with leading gaming publishers and brands.

Carlson brings more than two decades of experience building and leading revenue growth for traditional and digital media organizations. Most recently, she was Head of Global Revenue at Aarki, a demand-side mobile platform that was acquired by leading mobile gaming platform Skillz in 2021. Previously, she was CRO at global mobile adtech company Taptica, which was acquired by Tremor International. Carlson’s previous sales leadership experience includes roles at Infospace, Marchex, InMobi and Appnique.

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“I couldn’t be more excited to welcome Kim to the Mobivity leadership team. Her experience in developing revenue strategies and leading teams since the early days of the mobile gaming and mobile advertising industries will be invaluable in accelerating the growth and adoption of our Connected Rewards technology,” said Dennis Becker, Chairman and CEO by Mobility.

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“Although the mobile gaming and advertising markets have grown tremendously over the past decade, there are a number of headwinds as handset makers persist in protecting consumer privacy,” added Kim Carlson. “I believe that Mobivity’s Connected Rewards is the right, timely solution that uniquely leverages brand audiences to help mobile app marketers drive efficient new customer acquisitions. Given the results that Mobivity’s Connected Rewards has delivered to game publishers, and given my experience in the industry, I couldn’t resist joining the Mobivity team at this inflection point in growth. I look forward to taking advantage of this incredible opportunity.”

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As Chief Revenue Officer, Carlson will lead all new sales, customer growth, marketing and customer service activities for the company. She will also assist with corporate strategy and lead industry partnerships.

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