The 2022 season marks the third annual sponsorship and product donations totaling $2 million in support of Rams Community Impact initiatives
Pacsun continues its proud third-year partnership with world champion Los Angeles Rams through community impact support, innovative home game day activations, fan and team engagement, and influencer initiatives.
“The positive impact the Rams are having on the community of Los Angeles and beyond is so powerful and is evident in the organization’s effective charitable initiatives for local youth, a community around which we have built our brand. We are immensely grateful for our relationship with the Rams and look forward to our continued partnership, especially after such a dynamic season and winning the championship last year,” said Brieane (Brie) Olson, President of Pacsun.
“We are very excited to partner once again with Pacsun, a brand with such strong LA roots,” said Jen Prince, Los Angeles Rams chief commercial officer. “We are particularly proud of renewed collaborations that continue to touch on multiple shared goals by reaching out to the community and activating local pride. Pacsun has been a great partner for two seasons now and we can’t wait to see fan reactions to this new game day activation at the Rams home.”
With their shared philosophy of reversing the status quo, Pacsun and the Rams are teaming up for the 2022 season to combat a shared challenge facing public schools, chronic absenteeism. To encourage attendance at local Los Angeles school districts, for the second straight year, Pacsun will make a one-time donation of $1 million in products to provide new, clean clothes to students through local programs, aiming to reach 10,000 children each equip two items. With this year’s donation, Pacsun officially donated $2 million in products to local youth in Los Angeles, benefitting over 20,000 college students.
“Pacsun’s foundation is Southern California and the youth generation, and this partnership is so valuable that it offers us another way to engage with and give back to a community that made Pacsun the brand we are today” , added Alfred Chang, Co-CEO at Pacsun.
In addition to the community’s collective efforts, Pacsun has already begun to enable a convergence of digital and IRL experiences with the team and for fans. On the Rams mobile app and social channels, Pacsun is currently hosting a mobile experience titled *Our look, your look powered by Pacsun, *showing the specific uniform the Rams will wear each regular season home game week and a Pacsun x Rams themed outfit to provide inspiration for fans on what to wear for game day. Pacsun will also be on hand at Rams home games at SoFi Stadium to surprise and delight tailgaters with apparel packs inspired by the looks highlighted in game day graphics.
The tailgate surprise and delight kicked off during the Rams’ second home game on Sept. 18 and will continue throughout the season, including special activations during the holidays. Follow Pacsun and the Rams on social media for exclusive insiders, live updates and additional news.