Ithra enters the metaverse with immersive digital technologies program |

The 3rd edition of the King Abdulaziz Center for World Culture’s Creative Solutions was launched with a showcase of 10 projects by investors.

Dhahran Saudi Arabia, 2 Feb 2023 /PRNewswire/ — The King Abdulaziz Center for World Culture (Ithra) bridges the physical and virtual worlds to launch its third generation of Creative Solutions focused on immersive digital content creation. The Cycle 2 portfolio will showcase 10 prototypes to potential investors at Ithra’s landmark building and on a virtual platform on February 1, 2023.

The initiative focuses on building an ecosystem of innovators working on immersive technologies. This includes virtual reality. Augmented reality Mixed reality, immersive haptics and audio, the Creative Solutions project is designed to boost Saudi Arabia’s creative economy by fostering digital content creation. And the latest project covers the education industry. health care Tourism, Art, Technology and Games. They were selected from hundreds of proposals by an international panel of judges. led by an immersive, Bafta and Emmy-winning storyteller. Kim-Leigh Pontinwhose works include Marvel’s Eternal AR adventure and Anne McKinnonCo-founder and CEO of metaverse platform Ristband, a digital space that will host a demo day.

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Participants receive grants and mentorship through an 18-week development phase that includes a technical pathway in partnership with the HOST Unity Center of Excellence and an entrepreneurial pathway in partnership with The Bakery.

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“Immersive technology has changed the way we work, play and communicate,” said Miznah Alzamil, Ithra’s Head of Creativity and Innovation. to launch their innovative products.

“The leading proposals leading to the prototype stage demonstrate the spirit of creativity that drives the creative economy forward and propels us towards a future guided by the Kingdom’s talent. This is truly a showcase of Saudi Arabia’s global innovation.”

Demonstration day that will end in the second year of the program. Ithra also announced the start of the third round of initiatives. Ithra’s Creative Solutions program is designed to promote the development of professional skills in the Kingdom. At the same time, it promotes knowledge sharing and development of original creative content and salable solutions. The program is open to all citizens and residents. Saudi Arabia Over 18 years of age, proposal submissions for Creative Solutions 2023 will be open until April 13.

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For more information about Ithra and its programs, visit For the Ithra media kit, please visit

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Source: King Abdulaziz Center for World Culture (idhra)


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