Italy’s mobile app developer Bending Spoons raises €355.6M; to help creators realise their potential

Milan-based Bending Spoons, one of the world’s largest mobile app developers, announced on Tuesday September 27 that it had raised $340 million in a new round of funding.

The investment came from Canadian-American actor Ryan Reynolds’ Maximum Effort Holdings, Creator Partners and other leading names in technology, business, media, entertainment and sports, as well as renowned Italian institutions such as Banco BPM and Intesa Sanpaolo, Italy’s leading banking group.

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Ryan Reynolds says, “I’m excited to see what Bending Spoons is building in the creator economy. Their apps allow anyone to become a creative genius with minimal effort. In fact, their products scare me so much that I had to invest.”

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What does Bending Spoons offer?

Bending Spoons claims it is at the forefront of developing the next phase of the creative economy. Founded in 2013, the company makes its suite of mobile apps available to around 500 million users worldwide.

Over 90 million content creators use Bending Spoons creator-focused mobile apps each month. Consisting of apps that support photos, video, motion graphics, and typography, the suite is the largest collection of mobile creative apps available today and caters to all levels of user experience.

Bending Spoons offers creative tools for every need, from Splice – the video editor that powers visual storytelling for millions, to Remini – an image editor powered by AI technology that allows users to fix and enhance billions of images.

Luca Ferrari, CEO and Co-Founder of Bending Spoons, says: “Our mission at Bending Spoons is to make a lasting positive impact on our customers, our teammates and society at large. An important step in this direction is the development of tools that help developers create wonderful content that reaches billions of people every month.”

capital utilization

With annual sales in excess of $100 million and bootstrapping for nearly a decade, Capital marks the first time Bending Spoons has opted for such large-scale funding. Proceeds from this round will be used to accelerate innovation in product development, expand marketing efforts and fund new acquisitions.

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Co-founder Luca Ferrari says, “It’s great that Bending Spoons’ mission resonates so strongly with Ryan, Kerry and all of our investors. Your support makes us even more excited about what the future of Bending Spoons – and the products we build – will hold.”

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