Influencer marketing – An ideal opportunity to enhance sales during the festive season

Businesses are eager to sell well during the end-of-the-year holiday season as business returns to business after two years of pandemic-induced disruption. The festive season is the time of the year when consumers go out shopping. With the huge increase in the number of active social media users, digital platforms play an important role in driving sales and generating revenue. With this in mind, brands need to adjust their marketing strategies according to the social media trends.

Influencer marketing offers brands solid ways to ensure customer engagement and maintain user-generated content (UGC). Not surprisingly, this is the fastest growing marketing channel, outpacing other online marketing strategies such as affiliate marketing and paid advertising. Influencer spending has increased 25-30 percenttea last year, with the hope that influencer ads will take off in India USD 289.30 million in 2027.

Fans such as vloggers, bloggers, YouTubers, Instagrammers, and celebrities with high-profile platforms, increase brand recognition and awareness and encourage the audience to buy products.

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Maximize Impact During Promotion

The end-of-year holiday season is one of the busiest times for influencer marketing professionals, for example 93 percent Brand campaigns aim to deliver high-impact, no-nonsense campaigns through influencer marketing. From 48% As most consumers spend more during the festive season, Christmas and New Years are great times for businesses to tap into their target audience.

Businesses want to increase engagement with their students during end-of-year events. And fans can help businesses to enhance sales by spreading word of mouth, endorsements, and promoting business products on social media platforms like Instagram, Facebook , Twitter, YouTube, and more, to stand out from the crowd.

HDFC bank last year did well Instagram’s #AddAnAd marketing campaign is in full swing. Celebrity fans like R Madhavan, Ali Faizal, Radhika Apte, and Yami Gautam participated in the class explaining how to shop with HDFC Bank’s “Festive Treats” using easy EMIs buy their dream home, car, bike, appliances, etc. The marketing campaign had more than 1 million interactions and 20 million points in just 48 hours.

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Leveraging Influencer Marketing for Increased Sales and ROI

Marketing influencer content is based on the customer’s purchase intention, which encourages the audience to buy the product. About 49% Consumers rely on the recommendations of influencers on social media to make purchasing decisions. So, influencer marketing offers businesses an opportunity to increase conversion rates, customer retention and increase product awareness.

According to 60% of marketers, developer-generated posts are more profitable than branded posts. Compared to other digital media strategies, the ROI of influencer marketing 11x high. Businesses generate an average of USD 6.50 for every USD spent on influencer marketing, that represents an ROI of 650 percent. Since most of the fans are trusted by their students, they encourage their students to trust the institution and build trust among students.

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List Below

In India, there are more than 2 million content creators working across various industries, enabling brands to engage with audiences and establish a strong online presence. Brands that use influencer marketing strategies to generate results will lead to profitable results, such as 61.2 percent of brands that acknowledge the power of influencer marketing and its ability to bring in new customers.

When businesses plan to increase their income and reach through influencer marketing, this is the perfect time, because people tend to pay more attention when they are happy. . Influencer marketing offers businesses the best opportunity to drive sales, increase brand awareness, and increase customer loyalty at low prices.



The views above are those of the author.



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