Augmented Reality (AR) and Virtual Reality (VR) connect the physical and digital worlds. With AR and VR, you can immerse yourself in information in a manner similar to the real world. So, if you’re shopping for glasses online, AR and VR technologies will improve. The experience is doubly This allows you not only to see the frame in 3D, but also to see how the lens will look on you.
AR and VR technologies have been around for a while. And although there are many use cases for these technologies, But adoption is slow: the COVID-19 outbreak has changed everything.
Why are businesses using AR/VR to improve the customer experience?
AR/VR makes it easier for customers to visualize what the product will look like in a context of use. For example, will a treadmill fit in your bedroom or a sofa set will match your living room decor? ? With AR/VR you no longer need to imagine the answer to this question. You can see what your home will look like. using something other than your smartphone camera.
in the same way Customer support is more accessible as AR technology can enable employees to interact with customers visually. This makes processes more efficient and increases customer satisfaction simultaneously. This can be applied in complex industries like IT or traditional as well as retail. where you can help your customers repair equipment they bought from you without having to send a technician
AR and VR can help get your customers wherever they want. This can be a good relationship exercise. For example, the Armani store in Mumbai uses VR devices where customers can watch the latest shows on the runway. More and more evolving real estate companies are using AR/VR to showcase their properties to potential customers from around the world. The Tourism Board invites users to experience the best in their region through AR/VR and inspires them to travel there. which will help drive business
What sectors AR/VR has helped transform?
Like other sectors, ecommerce is open to AR/VR. according to industry estimates The average cart abandonment rate in 2019 was 77.13 percent. Suspicion is one of the main reasons why shoppers abandon their purchases. AR and VR can help customers create realistic shopping experiences. and increase confidence in the products you want to buy
Nike uses VR to invite customers to experience the product journey. From production to shops So they know how and where it was produced.
The world works on logistics and supply chains that depend on the accuracy of data. AR can help automate warehousing activities, reducing error margins and increasing productivity. VR can be used to Able to visualize the warehouse layout during the planning process.
From education to production and more The sectors that can be revolutionized using AR and VR are endless. We’ve seen these technologies play an important role in the fourth industrial revolution we’re going through.
And it should come as no surprise that they are at the heart of the next stage of evolution. As we transition to the Metaverse and try to seamlessly link our virtual and physical existence.