CLEARWATER, Fla. – Hotel Internet Services (HIS), a full-service provider of internet services and solutions to the hospitality industry, today released a series of valuable analyzes showing how content streaming trends are evolving in the global hotel market. Leveraging data from hotels equipped with its GuestCast streaming platform, HIS aims to provide the industry’s hoteliers with up-to-date insights into adopting an in-room entertainment strategy through the release of such analytics adapted to the behavior and expectations of modern guests.
As content streaming has become the predominant form of entertainment in the home, HIS GuestCast analysis also shows that hotel guests’ preferences for using streaming technology have only increased. For example, it has been found that guests use GuestCast daily for an average of over 3 casting sessions per room. Streaming session length now averages four hours and 17 minutes for each guest, while 44.6 percent of guest rooms used their GuestCast devices monthly. In particular, these analyzes together demonstrate the growing confidence guests have in the ability to stream their own content verses with more traditional entertainment options such as cable television or video-on-demand.
HIS GuestCast analytics also show how hotel guest streaming behavior continues to expand, encompassing an increasingly diverse range of streaming subscriptions with which a hotel’s solution should be compatible. The top ten most used streaming services now include:
- Prime video
- HBO Max
- YouTube TV
“We know that streaming content has eclipsed traditional television for some time, but hoteliers need to realize that having a streaming platform in the guest room is no longer an option – guests are demanding access to this technology and are looking for it to use them more and more throughout their stay”, said Gary Patrick, CEO of Hotel Internet Services. “Keeping up with guests’ in-room entertainment expectations involves using not just any streaming device, but one that offers the flexibility and ease of use that guests experience at home.”
A streaming solution built specifically for hotel environments, GuestCast is specifically designed to be instantly compatible with virtually any streaming subscription a guest may wish to access on guest room TVs. By offering a simplified device pairing process that allows guests to cast content by simply scanning a QR code, GuestCast is also credited with eliminating common troubleshooting issues. According to the latest device usage analytics, GuestCast only receives support call requests from 1 percent of users, which is roughly one in 100 guests. This reinforces GuestCast’s primary goal of serving as an intuitive and easy-to-use casting platform that even unfamiliar first-time users can easily interact with.
A key differentiator of GuestCast that enables usage data to be collected is the innovative GuestCast Analytics Dashboard. The GuestCast Analytics Dashboard is available to any hotel company using the casting platform, providing each hotel with real-time analysis of how in-room entertainment strategies are performing. In addition to tracking GuestCast usage rates, the dashboard can even monitor the strength of WiFi signals in the guest room to ensure connectivity remains high quality and meets guest needs.
For more information on Hotel Internet Services’ full range of technology solutions, please contact Shelly Chandler at 866-265-7575 Ext. 737 or email [email protected].
About Hotel Internet Services, Inc.
Serving all of the hospitality industry’s connectivity needs since 2003, Hotel Internet Services, Inc. (HIS) is a leading provider of next-generation communications technology, including high-speed Internet access, cutting-edge guest room entertainment and contactless services, IoT and security systems. Backed by 24/7 guest service monitoring and support, HIS innovations include not only cutting-edge networking technology capable of meeting the highest expectations of guests, but also GuestCast, the industry’s most user-friendly and advanced streaming platform, proven to deliver the ultimate In-room entertainment experience. GuestCast not only guarantees user-friendly interaction with features, including QR code-based device pairing capabilities, but also ensures optimal performance with the GuestCast dashboard. With data-rich analytics, hoteliers can use the GuestCast Dashboard to not only monitor the health and usage of individual casting devices, but also gain insight into the WiFi signal quality of each network access point. In addition to hotels and resorts, HIS also provides equipment and services for hospitals, casinos, military and college housing, senior housing, timeshares, condominiums, conference centers, apartments, fitness centers and many other commercial establishments.
As the industry’s most trusted provider for the latest network connectivity and IoT-based innovations, HIS is credited with successfully improving online capabilities and guest satisfaction rates for countless hotels and resorts across the United States. Headquartered in Clearwater, Florida, HIS provides services throughout North America, Australia, Latin America and Europe.