Engel & Völkers opens shop in Gulf Shores, rebrands local real estate agency

Engel & Völkers, A leading brokerage firm focused on luxury residential and commercial real estate announced Thursday the opening of its new real estate shop in Gulf Shores, Alabama.

The office is managed by the Company’s licensing partner, Brian Harris, a Savannah, Georgia-based real estate agent and Founder and CEO of Harris Vacation Rentals. The rental agency offers services in the areas of property management, vacation rentals and real estate.

The real estate wing of the agency, formerly called harris real estate group, will now trade under Engel & Völkers Gulf Shores.

Harris and his team of local real estate consultants will focus their efforts on beach vacation investment and second home markets in the coastal regions of Gulf Shores, Orange Beach, Fort Morgan and Perdido Key, the Fairhope, Daphne and Spanish Fort regions, the east coast markets and inland areas of Baldwin County such as Foley , Robertsdale, Loxley and Elberta.

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Anthony Hitt, President and CEO of Engel & Völkers Americas, said in a statement that lifestyle is a key driver for Americans deciding to relocate to new areas. Engel & Völkers plans to capitalize on the market by catering to those in search of “luxurious Gulf Coast living”.

“It’s not surprising that Gulf Shores continues to show significant growth in the state of Alabama, attracting residents from across the state because of its growing economy, comparatively low cost of living and, of course, white sandy beaches and coastal lifestyle,” said Hitt.

The Engel & Völkers statement notes that there are two distinct components of the Gulf Coast real estate market: primary residences in Baldwin County and vacation homes and condos along the beaches and waterways. The holiday homes in this area often serve a dual purpose of holiday and investment properties.

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The vibrant lifestyle that this area offers is also a draw. Vibrant boating communities, beach activities and the coastal way of life are attractive to new residents and renters, the statement said.

According to Harris, his customer base consists primarily of business people, families and retirees. Under the Engel & Völkers brand, Harris said he plans to expand Harris Vacation Rentals’ real estate sales divisions and continue to penetrate the Gulf Shores luxury vacation market.

“As part of Engel & Völkers, we look forward to introducing a new Gulf Coast buyer, seller, owner and renter experience focused on professionalism, expertise and commitment to customer service, supported by a global network of like-minded professionals ‘ Harris said.

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Engel & Völkers Gulf Shores has also pledged to donate $100 per commission to the South Baldwin Literacy Council to help fund the development of its financial literacy initiative.

According to the statement, Engel & Völkers currently has around 250 locations and over 5,300 real estate consultants in America and over 15,000 real estate professionals in more than 34 countries around the world.

In March 2022, Engel & Völkers entered into a partnership with a property co-ownership company Pacaso to add co-ownership to the luxury brokerage business. Pacaso’s enables co-ownership groups of eight or fewer shares to purchase single-family homes in luxury vacation destinations.


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