David Moreno, Chief Marketing Officer of Virtualware, nominated for a Raising Star Award at the CMO Club Awards

BILBAO, Spain, October 20, 2022 /PRNewswire/ — David Moreno, Virtualware’s Chief Marketing Officer in Europe, has been nominated for a Raising Star Award at this year’s CMO Awards.

Established in 2013, the CMO Awards is the first and only CMO Awards program developed and administered by an elite group of peers. The CMO Awards honor the best and brightest leaders in marketing.

Moreno is responsible for the conception and management of the implementation of marketing, digital communication and public relations of the company. His work has allowed Virtualware to be recognized as one of the world’s leading virtual reality companies, especially among those who operate exclusively in the B2B and industrial space.

“It’s a dream to be nominated for such an honor. The fact that the CMO of a Spanish technology company can be recognized as an industry leader alongside such important company names is more than a credit to David and Virtualware. It’s a credit to all of us at Virtualware,” said Unai Extremo, the company’s CEO.

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David Moreno was born in Bilbao in 1984 and has been Virtualware’s Chief Marketing Officer since 2017. His unique journey to the zenith of the marketing world comes after years as a virtual reality developer, programmer, UX/UI designer and professional soccer player.

He has been with Virtualware for 16 years and was responsible for opening the company’s operations in Mexico, Colombia, Chile, Canada and the United States.

The CMO Club recently published the story of Moreno’s journey as head of marketing, which can be read here.

Diego Scotti, Verizon’s EVP and CMO; Siew Ting Foo, CMO for Greater Asia at HP; Suzy Deering, Global CMO at Ford; Elizabeth Rutledge, CMO at American Express, or Julius Robinson, Chief Sales & Marketing Officer for the US and Canada at Marriott International, are some of the nominees. Along with the 2022 CMO Hall of Fame inductees, a total of three winners in each category will be announced in November. The CMO Awards ceremony will take place in Chicago on December 8, 2022.

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Presented in eight categories each year, the CMO Awards honor the world’s most outstanding marketing executives in eight categories each year.


Virtualware is one of the leading companies in the European landscape of immersive technologies. Founded in 2003 by Unai Extremo and Sergio Barrera, the company was named the most innovative VR company in the world at the last edition of the VR Awards last month.

The company, which has been working on providing virtual reality technology solutions for industries for 18 years, is recognized as a European pioneer in the industry. It currently employs more than 40 people and plans to increase its workforce by 10 percent in the first half of 2022.

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The company works for such relevant companies as GE Hitachi Nuclear Energy, ADIF, the Spanish Ministry of Defense, the Spanish Logistics Center, the Network of Technological Parks of the Basque Country, Biogen and the Kessler Foundation.

The company has developed over 500 VR-driven industrial solutions in 33 countries for large multinationals such as Alstom, Land Rover Jaguar, Iberdrola, Petronas, Repsol, Bayer and Merck. Virtualware’s flagship product, VIROO, is a limitless, all-in-one VR solution that can create, manage, and deploy VR without limitations. In addition, the VIROO space allows multiple users to work fully in the same physical space, a key advance that will be observed as a must in B2B VR solutions. In addition, the proprietary software allows content creators to manage content for different end users, allowing organizations to use it in complex training and development environments.

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SOURCE Virtualware


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