Chivas announced on November 25th the release of the unique limited edition Chivas 18. It is a collaboration with Lisa, the brand’s Asia ambassador, that brings together the unique style of global music sensation.
The limited-edition bottle marks the next step in Chivas’ collaboration with LISA, who earlier this year was announced as the brand’s first female face in Asia with its global platform “I Rise, We Rise.” ”
Lisa’s limited edition bottles complement her artistic talents in various fields. perfectly From fashion to music The eye-catching design of this collaboration showcases both the brand’s distinctive nature and heritage.
LISA commented: “I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is LISA’s signature – bright, bold and unique – and I’m so excited for everyone to finally get to see it. It’s wonderful to have my own bottle!”
Chivas also announced that a special metaverse session ‘Regal Planet’ will be held for fans across Asia to meet Lisa. Regal Planet will be featured on 27 November on Chivas’ official YouTube and Instagram. which consists of a program that travels with her in the virtual world
In Regal Planet, Lisa appears in her true form. And participants can participate in various programs by entering the virtual world in the form of an avatar. Let’s start with her beautiful appearance. Participants can spend time with her. Solve problems and communicate with her. It felt as if they really were with her.
Chivas and Lisa caught the attention of both whiskey lovers and K-pop fans earlier this year with their global ad campaign “I Rise, We Rise.” It can perfectly convey the brand’s noble, contemporary mood. This campaign has provided her with a continuous journey for success and development.
Miguel Pascual, Marketing Director of Pernod Ricard Korea commented, “This limited-edition product is the perfect result of the ongoing collaboration between Chivas and Asia brand ambassador ‘LISA’. with this cooperation We endeavor to appeal to the young whiskey connoisseurs our contemporary prestige and brand new impressions. and for the brand to cement its place in street culture.”
A limited edition bottle of Chivas 18 made in collaboration with Lisa can also be found in the Korean market.